A tracking link is a custom URL that allows you to monitor where your website traffic is coming from and which marketing efforts are generating results.
When someone clicks your tracking link, Investment Dominator records important information such as:
- The traffic source (Google, Facebook, email, etc.)
- The marketing medium (CPC, social, newsletter, etc.)
- The specific campaign name
- Which initiative generated the lead
This allows you to measure performance and make data-driven marketing decisions.
How to Access the Tracking Section
- Log in to Investment Dominator.
- Hover over Settings (top right corner).
- Click on Websites.
- Select the Tracking tab.
If you have not created any tracking links yet, you will see a message stating that there are no tracking links and an option to Add Tracking.
How to Create a Tracking Link
Step 1: Click “Add Tracking”
Click the Add Tracking button. A pop-up window will appear.
Step 2: Fill Out the Required Fields
You will see the following fields:
1. Name of the Tracking Link
Give your tracking link a clear internal name (e.g., “Facebook March Campaign”).
2. Link (Required)
Paste the full URL you want to track.
Example:
- Your buying website
- A specific landing page
- A custom form page
3. Campaign ID (Optional but Recommended)
This is the ID of an existing campaign inside your CRM.
Linking this helps tie marketing results directly to campaigns within your system.
4. Campaign Source (Required)
This identifies where traffic is coming from.
Examples:
- Newsletter
- Direct Mail
5. Campaign Medium (Required)
This identifies the marketing channel used.
Examples:
- CPC
- Social
- SMS
6. Campaign Name (Required)
This is the name of your campaign for reporting purposes.
Example:
- Spring Seller Campaign
- Q2 Land Campaign
7. Campaign Term (Optional)
Used primarily for paid search campaigns to track keywords.
Example:
- “sell land fast”
- “cash offer property”
8. Campaign Content (Optional)
Used to differentiate similar links or ads within the same campaign.
Example:
- Button_A
- Header_Link
- Version_2
Step 3: Click Next
After completing the fields, click Next.
You will then see:
- The tracking link name
- The generated tracking URL (copyable)
- A QR code
- A form code (if applicable)
Review everything, then click Confirm to save your tracking link.
Your tracking link is now active and ready to use.
How to Use Your Tracking Link
You can use your tracking link in:
- Emails
- Facebook ads
- Google ads
- SMS campaigns
- Direct mail QR codes
- Social media posts
Anyone who clicks the link will be tracked according to the parameters you set.
Frequently Asked Questions (FAQ)
1. Do I have to fill out all fields?
No. However, Campaign Source, Campaign Medium, and Campaign Name are required. The rest are optional but recommended for better tracking accuracy.
2. What happens if I don’t use tracking links?
You can still run marketing campaigns, but you will not be able to properly track where your leads are coming from inside Investment Dominator.
3. Can I edit a tracking link after creating it?
Tracking links are meant to preserve historical accuracy. If you need different tracking parameters, it is recommended to create a new tracking link.
4. Does this replace Google Analytics?
No. Tracking links inside Investment Dominator help track CRM-related campaign performance. Google Analytics provides broader website behavior data.
5. Can I use the same tracking link in multiple places?
Yes, but if you want detailed performance comparison between platforms or ads, it is better to create separate tracking links for each source or variation.
6. Where can I see the results of my tracking links?
Leads generated through tracking links will reflect the campaign source and details inside your CRM records, allowing you to measure campaign performance.
