A custom opt-in page allows you to capture buyer leads directly from your Selling Website while presenting a unique offer, message, or marketing campaign tailored to your audience.
Instead of sending visitors to the default opt-in page, you can create a fully customized landing page that matches your branding, highlights specific properties, promotes a special offer, or collects buyer information in a way that better fits your business model.
Custom opt-in pages are especially useful when:
- Marketing a specific property or group of properties
- Running paid advertising campaigns
- Building a cash buyer list
- Offering downloadable resources or special reports
- Creating branded lead-generation pages
In this guide, you’ll learn how to create a custom opt-in page, customize its content and appearance, connect it to your website, and begin collecting buyer leads directly into Investment Dominator.
Here’s how…
- First, you need to create a custom page that includes an optin form. To do this go to ‘Settings > Websites > Posts > Add Page‘.
- Set the ‘Website’ field to ‘Selling‘.
- ‘Type’ should be ‘Standard’
- Make sure the ‘Status’ field is set to ‘Public‘
- Put in a ‘Name’ such as ‘Custom Optin’
- Make sure that your custom ‘Content‘ includes the [optin-form] merge field…
- If you would like to add custom text to the button of the form add the button_text variable to the merge code like this: [optin-form button_text=’CLICK HERE FOR MORE INFO’]
- If you would like to change the confirmation page to something other than your selling site then use the confirmation_url variable like this: [optin-form confirmation_url=’/custom-page’]
- If you would like to add more files to your custom form use the input_fields variable like this: [optin-form input_fields=’c_fname, c_lname, c_email, c_phone, c_zip’]
- Save the custom page by clicking on ‘Add Page’ at the bottom.
- Under ‘Settings > Websites > Selling> Optin Page‘ select your custom page from the dropdown menu.
That’s it! You can check out your Custom Optin by heading to the top of the page and clicking on ‘Domain > Actions > Go to Optin Page’. You can also just type your website in your browser.
NOTE: If you would like to disable the the Optin Page (not recommended) you can select the ‘Disable’ option on step 7.
Custom Opt-in Frequently Asked Questions (FAQ)
1. What is a custom opt-in page?
A custom opt-in page is a personalized landing page that allows visitors to submit their contact information in exchange for access to your property listings, buyer’s list, special offers, or other marketing content.
Unlike the default opt-in page, a custom page gives you full control over the messaging, layout, branding, and content.
2. Why would I create a custom opt-in page?
Custom opt-in pages can help improve lead generation by creating a more targeted experience for your visitors.
Many users create custom opt-in pages to:
- Build a cash buyer list
- Promote a specific property
- Run Facebook or Google advertising campaigns
- Capture leads from social media
- Improve branding and credibility
3. Will leads submitted through my custom opt-in page be saved in Investment Dominator?
Yes.
Any lead that submits their information through the custom opt-in form will be stored within your Investment Dominator system, allowing you to follow up and market future properties to those prospects.
4. Can I customize the text, images, and branding on the page?
Yes.
You can customize the content displayed on the page, including:
- Headlines
- Descriptions
- Images
- Logos
- Calls-to-action
- Contact information
This allows you to create a page that aligns with your business and marketing goals.
5. Can I create multiple custom opt-in pages?
Yes but you can only display one at a time.
Many investors create multiple opt-in pages for different campaigns, property types, or marketing channels. This allows you to track which campaigns generate the most buyer leads.
6. Do I need a custom domain to use a custom opt-in page?
No.
You can use the page with your existing Investment Dominator website setup.
However, many users choose to connect a custom domain to create a more professional appearance and improve branding.
7. Can I use a custom opt-in page for paid advertising campaigns?
Absolutely.
Custom opt-in pages are commonly used for:
- Facebook Ads
- Google Ads
- YouTube Ads
- Email Marketing Campaigns
- Social Media Promotions
Creating a dedicated landing page often results in higher conversion rates than sending visitors directly to a general website.
8. What happens after a visitor submits the opt-in form?
After submitting the form, the visitor is added to your buyer database and can receive future marketing communications based on your campaign settings.
You can then follow up with the lead, send property information, or include them in future buyer marketing campaigns.
9. Can I edit my custom opt-in page after it has been published?
Yes.
You can return to the page editor at any time to update content, images, branding, or other settings without having to recreate the page.
10. My custom opt-in page is not displaying correctly. What should I do?
First, clear your browser cache and refresh the page.
If the issue continues, submit a support ticket and include:
- The URL of the custom opt-in page
- A screenshot of the issue
- A description of what is not displaying correctly
Our support team will be happy to investigate further.
